Gaura Purnima is the celebration of most auspicious and adorable advent of Sri Chaitanya Mahaprabhu – The Golden Avatara. It is one of the most important festival for Gaudiya Vaishnavas after Janmashtami.

The Supreme Lord Sri Krishna, with the serving mood of Srimati Radharani, appeared as Sri Chaitanya Mahaprabhu to establish Sankirtana Movement – the yuga dharma for this age of Kali. He appeared on the full moon day in the month of Phalguna in the year 1486 AD at Sridham Mayapura as the son of Sri Jagannath Mishra and Srimati Sachidevi.

In the revealed scriptures, Lord Krishna was predicted to appear as Golden Avatara(incarnation) as Sri Chaitanya Mahaprabhu to propound and propagate the congregational chanting of Holy name of the Lord Hare Krishna Hare Krishna, Krishna Krishna Hare Hare / 
Hare Rama Hare Rama ,Rama Rama Hare Hare in order to counteract the contaminating influence of this despicable age of quarrel and hypocrisy and attain the spiritual perfection.

Vedic scripture glorifies the Lord Chaitanya Mahaprabhu as most munificent incarnation. Lord Chaitanya Mahaprabhu freely distributed the process for delivering the fallen soul from clutches of Maya without any condition and discrimination.

Lord Chaitanya introduced the Sankirtana Movement, the joyfully chanting and dancing of Holy name of Lord without any requirement of understanding Vedic scripture, undergoing severe austerities of meditation, expensive fire sacrifice and complicated temple worship.

Simply by chanting the Holy Name of Lord Hare Krishna Hare Krishna Krishna Krishna Hare Hare/Hare Rama Hare Rama, Rama Rama Hare Hare, one can immediately transcend the negative influence of this dark age and experience the higher taste and discard the lower taste which shackles us in the miserable material prison house perpetually.